Doing good, thinking bigger

Building a better world

We want to make the world a better place. To always be thinking about the wider picture. That’s why we take responsibility for our impact on the planet; support local communities and always push ourselves to do better. Take a look below at our four pillars of responsibility.

Our properties

We’ve created robust environmental and social programs to help reduce our energy usage and the resources each hotel needs, including but not limited to:-

  • Minimising our use of energy and emissions
  • 100% renewable energy across our properties in the UK, Netherlands, Germany, Croatia, Hungary and Austria
  • Environmental building certifications in some of our properties (e.g. BREAAM) 
  • Detailed climate risk assessments planned for some of our properties
  • 100% Carbon Neutral Meetings & Events
  • Improved waste management practices
  • Working to remove all single-use plastics from hotel rooms
  • Hotels to support biodiversity projects in the local communities  

Our local communities

We champion our neighbours and partners in the local area through fundraisers and volunteering, as well as employment and development opportunities. To date, we have:-

  • Created over 1,000 new jobs & apprenticeships
  • Hosted refugees and those in need
  • Regular charitable events & fundraising
  • Local collaborations and support initiatives

Our Suppliers

We encourage and develop long term relationships with our supply chain, to understand and reduce our impact on the environment, human rights, labour conditions and other issues throughout the process. 

  • Yearly calculation and reporting of the carbon emissions associated with our supply chain (scope 3 emissions)
  • Working on sourcing policies to improve the environmental and social profile of the products we purchase

Our People

We empower everyone to be their whole selves and feel a sense of belonging, helping promote diversity, equity, inclusion and accessibility. Our focuses are:-

  • Our Team – ensuring our team are engaged, feel valued and we foster a culture of honesty, integrity and accountability
  • Our Guests – creating places where guests love the energy, create valuable memories and are safe and secure
  • Our Stakeholders – ensuring well-nurtured relationships with our key stakeholders that emphasis fair and mutually beneficial terms


Our progress so far

Our accreditation's and partners

Our accreditation's and partners vary per region and hotel, with most properties certified by Green Globe, Green Tourism and Green Key.

Our partners:

Our accreditation’s

Just a Drop

One of the charities we support through our Eco Rooms scheme is Just a Drop. Just a Drop brings sustainable safe water, sanitation and hygiene projects to communities, transforming lives.